Tourism continues to be a driver of growth for the economy. Our target audience is high value travellers who are motivated by what we have to offer and are most likely to choose Australia for their next holiday or business event.Based on information gathered by our Consumer Demand Project we produce traveller profiles which are released annually to provide insights into the travel preferences and behaviours of consumers. Find out more. Tourism Research Australia produces a range of reports, covering international tourism and research tailored to regional areas. Historically, international visitors have propelled the industry, but it is Australia’s desire to travel around Australia that sees the sector exhibit double-digit growth in value in 2018–19.Domestic spend exceeded $100 billion for the first time.
TRA’s research provides businesses with an understanding of the current operating … Additional Information. Tourism and Business . Tourism Research Australia (TRA) is a professionally independent agency located within Austrade. Australia’s standing in the global top ten for international expenditure – $64.2 billion on outbound trips – demonstrates appetite for travel and considerable capacity to increase domestic travel.Internationally, Australia is marketed as an aspirational destination with a strong focus on high value travellers. Historically, international visitors have propelled the industry, but it is Australia’s desire to travel around Australia that sees the sector exhibit double-digit growth in value in 2018–19. Euromonitor International is the leading provider of strategic market research reports.

505,000 tourists came to Australia for holiday purposes. Quick links . Tourists from New Zealand spent $2.6 billion in Australia in 2019. Other tourism reports.

Austrade administers the Regional Tourism Bushfire Recovery Grants, part of the Australian Government’s $76 million tourism recovery package. {"PageInfo":{"component":"PageInfo"},"Hero":{"component":"Hero","subTitle":"","title":"Consumer Research","playerId":"default"}} Tourism Australia’s research found people who have never visited Australia, only 26 per cent associate the destination with a good food and wine offering. International Tourism Snapshot . TRA provides tourism data and analysis to underpin government tourism policy development and to inform industry’s operational and investment decisions. If you are looking to holiday in Australia, please visit Insights from our 'Consumer Demand Project' have been used extensively to inform and support development of Tourism Australia’s strategic direction, campaign development, as well as to inform the tourism industry of potential opportunities to build the value of Australian tourism.While consumers can have very similar demographic characteristics such as age, income and gender but have completely different attitudes, interests and behaviours. The March quarter International Visitor Survey and National Visitor Survey data will provide the first opportunity to measure the impacts of these events – available July 2020. However, for those who have visited, Australia is ranked second across the 15 major markets for its food and wine experiences. Tourism continues to be a driver of growth for the economy. Read More We use cookies on this site to enhance your user experience. With travel restrictions now imposed, the breadth of the event is yet to be seen.
Purchase the Tourism Flows in Australia country report as part of our flows market research for September 2019. Link Copied! However, as a long-haul destination for most international markets, the industry is exposed to changing travel trends and the risks of global economic and geopolitical uncertainties.The recent bushfires in Australia are expected to have a significant impact on the Australian tourism industry, with fires across nine tourism regions.


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